Attitude gap Challenge
The Attitude Gap Challenge is a multi-agency co-design challenge led by the Auckland Co-design Lab (the Lab). It was sponsored by the Ministry of Business, Innovation and Employment and the Ministry of Social Development .
The challenge centres on understanding the reasons behind the lack of connection between employers and young people in South Auckland.
Over 4 months the team engaged employers, young people, schools, training providers and agencies to develop and test a range of insights and new perspectives on how young people can be 'work ready' and employers can be 'youth ready'.
Report and resources
The report and resources highlight the important roles that employers, service providers, schools, young people and whānau can all play. The visual posters and personas have been created as tools for people and organisations to reflect on their roles and act on the opportunities they identify.
- Attitude Gap Challenge - full report
- Executive Summary
- Background Research report - NZ Work Research Institute
- Attitude gap visuals
- Attitude gap personas
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