Attitude gap

The Attitude Gap Challenge is a multi-agency co-design challenge led by the Auckland Co-design Lab (the Lab). It was sponsored by the Ministry of Business, Innovation and Employment (MBIE) and the Ministry of Social Development (MSD).

The challenge centres on understanding the reasons behind the lack of connection between local employers and young people in South Auckland and the findings have been set out in a  report and a series of resources.

Over 4 months the team explore the relationship between young people and employers and engaged schools, training providers and agencies to develop and test a range of insights and new perspectives on how young people can be 'work ready' and employers can be 'youth ready'.

The team

  • Raju Ramakrishna - Ministry of Social Development
  • Joseph Randall - Ministry of Business, Innovation and Employment
  • Saia Mataele- Intern at Ministry of Business, Innovation and Employment
  • Fred Luatua - Careers New Zealand
  • Michelle Wilson - Southern Initiative, Auckland Council
  • Delwyn Corin - Youth Connections, Auckland Council
  • Janet Akai - Youth Connections, Auckland Council
  • Penny Hagen - Design coach, Smallfire
  • Melissa Jenner - Design coach, The producer
  • Alastair Child - Auckland Co-Design Lab

The above team was also complemented and supported by:

  • Karthiga Kanesha - Auckland Co-Design Lab
  • Tom Ah Fook - Auckland Co-Design Lab

The Attitude Challenge Governance Group :

  • Sarah Baddeley, Ministry of Business, Innovation and Employment 
  • Andy Jackson, Ministry of Business, Innovation and Employment
  • Arthur Graves, Ministry of Education
  • Huia Hanlen, Ministry of Education
  • Gael Surgenor, The Southern Initiative, Auckland Council
  • Hugh Kettlewell, Careers New Zealand
  • Blair McKenzie, Ministry of Social Development
  • Lynette Donohoe, Ministry of Social Development
  • Diana Cook, The Treasury
 Driver going through a driving test

Report and resources

The report and resources highlight the important roles that employers, service providers, schools, young people and whānau can all play.  The visual posters and personas have been created as tools for people and organisations to reflect on their roles and act on the opportunities they identify.

Check out our: